Case Study

Khatabook

Client   khatabook |   Industry   Fintech

Content

01 — BRAND FILM

One Diwali, one chain of trust.

Every Diwali, money changes hands all the way down the line: a mithai shop, a warehouse, a sweet counter, a ₹10 diya stall. Our brand film follows that chain, and every deal along the way lands in Khatabook.

It ends on the oldest words in any Indian ledger, Shubh Labh, as the whole country lights up.

02 — PRODUCT REELS

Real dukaan problems, fixed before the reel ends.

A transaction lost in a thick register. Customers who forget to pay. A shop helper who can’t recall who took what on credit. Each reel opens at the counter with a problem every shop owner knows, then shows the Khatabook feature that solves it.

Hinglish dialogue, real app screens and one clear ask to close: Download Karein.

03 — DIWALI EDITION

Festive rush, no udhaar left behind.

Diwali is the busiest week of the year at the counter, and the easiest time for payments to slip through.

These reels carry the same features into the festive season: diyas, marigolds, and + reminders that reach every customer in one

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