Turtlemint
About Brand
A multi-phase brand transformation spanning financial products, digital platforms and customer touchpoints. Working with Bajaj Finserv, we reimagined the brand’s core identity through a refined visual system, approachable typography, a modern colour palette and adaptable design assets. The result was a brand system built to communicate with clarity, move across platforms with consistency and make finance feel simpler and accessible.
Our focus was on creating one connected brand experience. A shared system that brought lending, insurance, investments and digital services under a unified identity while allowing each business vertical to retain its individual purpose. Strong enough to work across campaigns, products and markets, yet flexible enough to adapt to different audiences and communication needs. The goal was to make Bajaj Finserv feel familiar at every interaction and place trust, simplicity and progress at the centre of the brand.
Podcast
Welcome to Markets Daily by Bajaj Broking Podcast—your go-to source for a powerful start to your day in the Indian financial landscape. Each morning, before the market opens, we deliver a comprehensive analysis of stock market trends to guide your investment and trading decisions.
Webstories
We created engaging web stories featuring bite-sized content, offering quick insights and updates on key financial topics and market trends.
Blog banners
We created visually engaging blog banners for the website, enhancing the browsing experience and drawing attention to key content.
Ai Videos
We created visually engaging blog banners and AI-powered videos for the website, enhancing the browsing experience and drawing attention to key content.
Newsletter
We developed a unique newsletter IP, delivering curated insights and key updates in a consistent, engaging format to keep the audience informed.
We crafted a distinct visual identity for the IP, ensuring consistency across all logo options while reflecting its core essence and purpose.
Relaxing
Thane, Mumbai