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01 — THE BRIEF
Make the soundbox feel old-school.
AlertPay by Khatabook turns a shopkeeper’s phone into a UPI soundbox. Every payment, from any UPI app, is read out loud, and the day’s collections are tracked right in the app.
Our job was to get India’s small merchants to switch. We built a library of short, Hinglish vertical ads, made with AI, that talk the way shopkeepers talk and all land on one promise.
02 — CHARACTER FILMS
The soundbox had a good run. AlertPay stole the scene.
Three AI-animated 3D films that turn the app into a star. The AlertPay phone, sunglasses on, flies in on its own plane, rescues a soundbox melting in the desert, and consoles one whose charger just walked out on it.
Big, fun worlds, everyday dialogue. Each film lands the product in under 40 seconds.
ALERTPAY AIR
THE DESERT RESCUE
THE BREAKUP
03 — MERCHANT FILMS
Real counters,real talk.
Shopkeepers talking to shopkeepers, from the sabzi mandi to the kirana counter and the chai stall. No long build-up, just the problem every merchant knows: a soundbox that dies mid-day or misses a payment.
Live app screens pop in over each presenter, so every claim is shown, not told: the payment alert, the day’s collection and the full transaction history.
SABZI MANDI
THE PAPERWORK PROBLEM
CHAI STALL
KIRANA STORE
KISAN SABZI STALL
GENERAL STORE
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