Content
01 — KEY VISUALS
One message, one clear visual.
Hero visuals for ICICI Prudential’s campaigns through the year, from the Vintage Investors campaign (“Your portfolio is a library. Make it complete.”) to Flexicap Fund performance, planning with SIPs and investing on the website and app. Each one leads with a single message and keeps the brand’s orange front and centre.
02 — EMAILERS
Fund stories, told in a scroll.
Long-format mailers that explain products in plain language: Gold, Silver, Nifty 200 Value 30 and Smart Beta ETFs, the Multi-Asset, Thematic Advantage and Business Cycle funds, SIPs and iSIF.
Each one opens on a strong visual, then gives investors the details they need, from fund facts to riskometers and disclaimers
03 — WHATSAPP CAROUSELS
Fund updates, one swipe at a time.
Carousels for WhatsApp that walk investors through the ICICI Prudential India Opportunities Fund and Multi-Asset Fund: performance, AUM, holdings and product labelling, one slide at a time
04 — MOTION & PUSH NOTIFICATIONS
Small screens, quick wins.
Animated push notifications for the India Opportunities Fund and Multi-Asset Fund, using a game of chess and an asset-class checklist to land the message in seconds.
For WhatsApp, a cricket-themed video for the + + Multi-Asset Fund: markets, like matches, don’t follow one pitch
Relaxing
Thane, Mumbai 