Job Title: Business Dev Tech

Number of positions: 02

Location: [Remote / Hybrid / City, State]

Job Type: [Full-Time / Contract]

Department: [Marketing / Communications]

Reports To: [CMO / Director of Marketing / VP of Content]

About [Company Name]

Insert a brief, engaging paragraph about your company. What do you do? What is your mission? Why is it exciting to work here? Example: At [Company Name], we are on a mission to [insert mission]. We believe in [insert core values] and are looking for passionate individuals to help us tell our story and connect with our audience in meaningful ways.

The Role

We are seeking a visionary and data-driven Content Strategist to lead our content initiatives from ideation to execution. In this role, you won’t just be creating content; you will be the architect behind how our brand communicates, educates, and inspires.

You will bridge the gap between creative storytelling and analytical strategy, ensuring that every blog post, video, whitepaper, and social campaign aligns with our broader business goals. If you are a wordsmith with an analytical mind who loves turning market insights into compelling narratives, we want you on our team.

Key Responsibilities

1. Strategy & Planning

Develop the Content Roadmap: Create and manage a comprehensive, multi-channel editorial calendar that aligns with our marketing and business objectives.
Audience Persona Development: Conduct market research and audience analysis to deeply understand our target demographic’s pain points, interests, and consumption habits.
SEO & Keyword Strategy: Collaborate with the SEO team to identify high-value search opportunities and integrate them seamlessly into the content architecture.
Brand Voice & Governance: Establish and maintain editorial guidelines to ensure consistency in voice, tone, and quality across all internal and external channels.

2. Content Creation & Management

End-to-End Execution: Produce high-quality, engaging, and conversion-optimized content including blog posts, whitepapers, case studies, newsletters, and video scripts.
Cross-Format Adaptation: Repurpose core content into micro-content for social media, email campaigns, and paid advertising.
Manage Contributors: Oversee a mix of internal writers, freelance creators, and subject matter experts (SMEs). Provide clear briefs, constructive edits, and strategic direction.

3. Analytics & Optimization

Track & Measure: Define content KPIs (e.g., organic traffic, time-on-page, lead generation, engagement rates) and monitor performance using tools like Google Analytics, HubSpot, or SEMrush.
Iterative Improvement: Conduct regular content audits and A/B tests. Use data insights to pivot strategies, refresh legacy content, and improve overall ROI.

4. Cross-Functional Collaboration

Marketing Alignment: Work closely with Product, Sales, and Design teams to ensure product launches and sales enablement materials are supported by strong content narratives.
Campaign Support: Act as the strategic content lead on integrated marketing campaigns, ensuring messaging is cohesive across all touchpoints.

Qualifications & Skills

Experience: [3-5+] years of experience in content strategy, content marketing, or digital media.
Exceptional Communicator: Flawless writing, editing, and proofreading skills, with a portfolio that demonstrates your ability to adapt tone for different audiences.
Strategic Thinker: Proven ability to build content frameworks that map to the customer journey (Top, Middle, and Bottom of the Funnel).
Data-Fluent: Comfortable using analytics tools (Google Analytics, SEO platforms like Ahrefs/Moz, social listening tools) to drive decision-making.
Project Management: Strong organizational skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously. Familiarity with tools like Asana, Monday, or Notion.
Bonus Points: Experience with [specific industry, e.g., B2B SaaS, FinTech, E-commerce], multimedia production (video/audio), or proficiency in basic graphic design.

What We Offer

Competitive salary and performance bonuses.
Comprehensive health, dental, and vision insurance.
[Insert specific perks: e.g., Unlimited PTO, flexible working hours, remote work options].
Annual professional development and learning stipend.
A collaborative, inclusive, and forward-thinking company culture.

How to Apply

Ready to shape the future of our brand? Please submit your resume, a brief cover letter explaining your approach to content strategy, and a link to your portfolio or 2-3 writing samples that showcase your strategic thinking to [Link/Email Address].